UGC platforms are powerful drivers of trust, engagement and purchasing decisions. Analysing real platforms helps students apply marketing theory to…
For many families, hiring a bouncy castle works—until it doesn’t. Weather changes, limited availability, short setup windows, and last-minute rescheduling…
As businesses strive to optimize their sales and marketing efforts, understanding the individual needs and behaviors of customers has become…
The healthcare industry is often burdened with various operational challenges that can slow down services and impact patient satisfaction. One…
By October 2025, the landscape of creative technologies continues to evolve. From AI image to video technologies that animate still…
The rise in popularity of outdoor living spaces, coupled with a desire for superior insect protection and ventilation, has made…
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