A single negative word is capable of ruining the reputation of a brand that has taken over years to build.
Bad reviews can cost you trust, customers and your revenue.
Negative reviews are permanent and quite visible online.
Most unhappy customers choose to leave reviews online instead of talking to the manager right after any issue has been caused.
NFC review cards make the action of sharing feedback easier with a tap.
Customers can easily access them on counters, tables or waiting areas and write a review.
These cards help avoid bad reviews by collecting feedback immediately and also prevent your brand’s online reputation from getting ruined.
The Risk of Bad Online Reviews
Bad reviews are capable of leaving a terrible impact on a brand’s reputation. Regardless of how well established a brand is, it only takes one negative word to bring it down.
In a buyer’s mind, one negative review will stand out amidst 10 positive reviews.
Social media is the biggest carrier of bad reviews. The moment a brand is brought down by a single customer, the news is circulated everywhere around social media.
Bad reviews equal losing the trust of customers. And, when customers stop trusting a brand, revenue is lost and people are not as interested to make a purchase from the business.
How NFC Review Cards Help You Catch Feedback Early
What Are NFC Review Cards?
NFC review cards consist of NFC chips that can be tapped to write a review regarding a business.
The reason why it is easy to use is because the process is not too complex. A customer only needs to tap the card at the back of their smartphone to write the review.
TapiLink’s NFC review cards also have QR codes that can be scanned in case a customer’s phone is not NFC-enabled.
Collecting Feedback Instantly Before Customers Leave
Collecting feedback while a customer’s experience is still fresh is the best way to utilise NFC review cards.
By the time customers reach home, the enthusiasm to review is already gone. They are either too tired or do not feel like writing a review.
In fact, the best time to ask them for a review is when they seem happy after the service!
How To Prevent Bad Reviews
Private Feedback First
Before you ask customers for an actual review, you can approach them personally to know about their likes and dislikes regarding the service they received.
Try to show that you genuinely care about the issues they are facing.
You can try to get honest insights on solving any problems related to a service or a product.
Don’t let a small problem ruin your brand’s reputation!
Fix Problems in Real-Time
One way you can prevent bad reviews is to fix the problems immediately.
If a customer is disappointed by anything that has occurred, try to offer them a discount, replace a dish or simply apologize face-to-face.
You can always replace a bad memory with a good service at the moment.
Act fast after taking feedback from customers. This makes customers believe that you actually care about them.
Best Tapilink NFC Tools to Prevent Negative Reviews
Tapilink Review Cards for Quick Interactions
A review can be left with a tap on the go.
TapiLink review cards can be placed on counters or handed to customers for seeking reviews.
They are small, portable and easy to use due to which customers have no trouble writing reviews.
Tapilink Review Stands and Plates for Easy Access
TapiLink NFC review stands can be placed on counters, reception desks and dining tables for better view.
Wall-mounted plates also eases the process of leaving reviews on the spot.
The feedback process should be convenient, quick and easy.
Customers will only be interested to leave feedback when the process is easy and they can do it on spot.
Multi-Link NFC Cards for Reviews & Social Engagement
TapiLink’s multi-link NFC cards carry all your links in one place.
They allow customers to leave a review and increase your business’s social media following with one tap.
The links can be updated without any need for reprinting the card. This saves a lot of time and energy.
Multi-link NFC review cards are ideal for businesses that want to build a community.
Where to Place NFC Review Cards for Maximum Effect
At Checkout Counters
People can leave a review on the go. They can complete the process on the spot as it is quite quick and easy.
Moreover, NFC review cards can be noticed by people when left on counters which increases the chances of them leaving a review.
In Waiting Areas or Service Desks
Placing NFC review cards in places where people come to sit or wait is the best way to get a review.
In such areas, people can view them and while waiting, they can type in a review.
At service desks, while customers are checking in or out, they will notice the NFC review cards and leave some feedback.
With Staff Prompts
The business staff can be trained to ask customers to leave a review.
For example, you can train the front-desk staff to say, “While you are waiting, please feel free to tap our card and leave any kind of feedback”.
This is a good way to ensure that the feedback will keep coming and you can improve your brand accordingly.
Real Examples of Businesses Using NFC to Prevent Bad Reviews
A Restaurant Saving Its Google Rating
A local bistro, situated within the streets of the UK noticed low ratings about bad services during peak hours.
An NFC review card was dropped at each table and the payment counter.
If a customer felt that their food was taking too long, they were able to tap the card and leave a complaint.
The managers were alerted instantly and were able to apologize on spot or discount meals.
Within 2 months, the bistro noticed a rise in local ratings. The amount of customers entering the bistro also increased.
A Salon Turning Negative Experiences into Positive Reviews
A popular salon faced some issues with miscommunication between stylists and clients.
The staff of the salon decided to place NFC review cards at reception desks and styling areas.
A client who was unhappy with her haircut used the NFC card to submit their feedback instead of posting a bad review later.
The manager ended up offering a complimentary touch-up and a free service for her next visit.
After a few days, not only did the reviews turn positive, more people were seen lining up at the salon.
How to Encourage Honest and Useful Feedback with Tapilink
Ask at the Right Moment
Timing is everything. You need to jump right in to collect a review when the customer’s experience is still fresh.
Moreover, try to reach out to customers when they are in a good mood.
Asking for a review, at the moment, shows that you value their feedback.
Keep Feedback Simple and Quick
Long and complex procedures may irritate customers.
You need to ensure that the process of leaving reviews is quite simple.
NFC review cards are a good choice for this. The customer can tap their phone on the card to reach the review box and write the review.
Keep the feedback process quick and simple!
Follow Up and Resolve Quickly
Never wait for viewing feedback later! Read them and resolve them as soon as possible.
Fixing problems faster will convert unhappy customers into permanent ones!
Their feedback can be used as a chance to retain the good image of your brand by apologising, explaining or making things right.
Don’t Wait – Protect Your Reputation with TapiLink NFC Review Cards
Before bad reviews start appearing, take control of your online reputation.
Make it easier for customers to share their feedback privately and instantly!
If you resolve small issues quickly, ratings will rise instead of dropping. And you can start protecting the image of your brand by earning the audience’s trust today.
Act instantly with TapiLink’s NFC review cards. Protect your brand’s reputation and enhance your business growth online!
