SYDNEY, 2025: Tammy Hembrow, one of Australia’s most powerful fitness businesswomen, continues to fascinate the public with her life and work. Hembrow is a mother, businesswoman, and media personality. She has built an empire that includes the fitness app Tammy Fit, the activewear brand Saski Collection, and a personal brand with more than 17 million Instagram followers.
Hembrow’s rise has been full of both successes and failures, from her early years on the Gold Coast to becoming a global fitness icon. Her willingness to share her life, including her fitness changes, relationship ups and downs, and family moments, has won her a loyal following and a lot of business success.
The Beginning of a Brand and Early Life
Tammy was born in 1994 on Queensland’s Gold Coast and was one of seven siblings in a close-knit family. Hembrow has always stayed close to her family, even though her parents are divorced. Many of them live with her in her waterfront home. Tammy’s values and how she lives and works were shaped by her childhood.
She started her journey into fitness and health in her late teens when she had trouble with her mental health. She didn’t let those problems define her; instead, she used fitness, meditation, and a strict lifestyle to get back in charge. This eventually helped her become a brand that people all over the world know about.
Originally Published on Auburn Times
The Rise of Social Media and Business
Hembrow became famous after she had her first child in 2014 and started posting pictures of her fitness journey on Instagram. She connected with a new group of women looking for a balance between being a mother and being fit by posting unedited photos, before-and-after transformations, and motivational quotes.
People quickly became fans of her because she was real. By 2017, Hembrow had launched Tammy Fit, a subscription-based fitness app, along with her activewear brand Saski Collection. Saski, which is named after her daughter Saskia, became one of the fastest-growing activewear companies in Australia and reached a global market.
She is one of Australia’s most important digital entrepreneurs because she sells directly to customers and is both the face and founder of her brands.
The Kardashian Connection and Other Issues
Tammy’s career had its share of problems. She went to Kylie Jenner’s 21st birthday party in Los Angeles in 2018, where she passed out in front of the paparazzi, which started rumours about her way of life. People thought she was overworked, but Tammy later said she was just jet-lagged and dehydrated. This made the event a global sensation that helped her career.
Her connection to the Kardashians and Jenners only made her more famous, and the incident at Kylie Jenner’s party helped her become an international fitness star.
A Businesswoman in the Public Eye
Tammy’s Saski Collection is still the best in the business for activewear, and Tammy Fit has grown its user base all over the world. Hembrow has also hinted that she might start a third business in the health and wellness field, possibly one that focuses on vitamins or supplements.
Hembrow is a self-made entrepreneur with a net worth of $50 million. Unlike many of her influencer peers, she built her empire without relying on traditional brand partnerships.
Tammy’s Love Life – Relationships and the Public Eye
People have been just as interested in Hembrow’s love life as they have been in her career. She has been married once, engaged three times, and has three kids with two of her ex-partners.
- Tammy’s first famous relationship was with Reece Hawkins, a personal trainer and influencer, from 2014 to 2018. There was a lot of drama when the couple broke up in public in 2018, especially when Reece started dating model London Shay Goheen. Tammy and Reece now share parenting duties for their two children, Wolf and Saskia, even though things were rough.
- Tyga (2019): Tammy was briefly linked to US rapper Tyga after the release of his song Wet Wipes, which mentioned a “Tammy.” Later, she said they didn’t have a serious relationship.
- Matt Poole (2019–2023): Tammy got engaged to Matt Poole, a former Ironman and restaurant owner, in 2021. Their engagement on a luxury yacht in November 2021 got a lot of media attention, and they had a daughter named Posy in 2022. But by 2023, they had announced their friendly breakup and would continue to co-parent as friends.
- Tammy’s most recent relationship was with Matt Zukowski, who was on Love Island from 2023 to 2025. The two got engaged in 2024 and had a big wedding at Chateau Du Soleil in Byron Bay. Tammy’s wedding dress, a blush pink Vera Wang gown, got a lot of attention around the world. But seven months later, the couple broke up, and Tammy made a sad video about how sad she was.
Tammy Hembrow and Bailey Smith are dating now
Tammy was seen with Bailey Smith, the Geelong AFL star, just a few weeks after her divorce from Matt Zukowski. The two were seen kissing in public at Burleigh Pavillion on the Gold Coast and later walking arm in arm at Nobby Beach. They haven’t officially confirmed their relationship, but they have been seen together a lot, which has led to rumours of a growing romance.
Tammy Hembrow – Her Legacy and Effect
Tammy Hembrow is more than just an influencer; she is a role model for strength, business savvy, and resilience. Her fitness brand, lifestyle choices, and open attitude towards her personal life have inspired millions of people around the world. Tammy is still a big part of the fitness industry, and she does it all while being a mother and running her own business. She stays relevant in a digital world that is always changing.
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